{"product_id":"boba-auri-baby-carrier","title":"Boba Auri Baby Carrier","description":"\u003cp\u003e\u003cem\u003eThe Auri Baby Carrier combines comfort, safety, and thoughtful design with a refined, contemporary aesthetic. Each carrier is made from premium, seasonal fabrics that bring texture and individuality to everyday wear. The collection includes jacquard houndstooth, corduroy, and 100% cotton twill, materials chosen for their durability, softness, and elevated look.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned for modern family life, the Auri Carrier offers three carrying positions: front, forward, and back, allowing parents to adapt as their baby grows. Its three-way adjustable design includes seat-position adjustments to ensure ergonomic support for the baby at every stage while maintaining a comfortable fit for the wearer.\u003c\/p\u003e\n\u003cp\u003eBalancing practicality and fashion, Auri is made to move seamlessly from home to city strolls, offering a comfortable, stylish way to keep your baby close.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAn adjustable seat at the waistband customises the fit from 7–45 lbs (3.2–20 kg), ensuring your baby’s hips and legs stay in a healthy, ergonomic “M” position from infancy to toddlerhood.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA removable support strap converts the carrier into an H-shaped strap configuration, designed specifically to enhance comfort and stability when using the back carry position. This helps distribute weight more evenly across your shoulders for longer, more comfortable wear\u003c\/li\u003e\n\u003cli\u003eSoft padding throughout the shoulder straps, waistband, and leg openings keeps baby snug and supported. A padded, adjustable head support provides gentle cushioning for your baby’s head and neck—ideal for younger babies or naptime on the go.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eMade from 100% double-lined cotton for lasting comfort and strength.\u003c\/li\u003e\n\u003cli\u003eBreathable, cozy, and kind to both you and your toddler’s skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSwitch effortlessly between front carry (facing in), front carry (facing out), and back carry.\u003c\/p\u003e\n\u003cp\u003eAuri adapts as your baby grows, offering secure support with even weight distribution to help reduce pressure on your shoulders and back.\u003c\/p\u003e","brand":"Boba","offers":[{"title":"Black","offer_id":57898089545888,"sku":null,"price":219.99,"currency_code":"NZD","in_stock":true},{"title":"Gray","offer_id":57898089578656,"sku":null,"price":219.99,"currency_code":"NZD","in_stock":true},{"title":"Grey Houndstooth","offer_id":57898089611424,"sku":null,"price":219.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0337\/9609\/6059\/files\/Image_cbf9f452-75a7-4e78-aedf-1f01b147c4fd.png?v=1781491406","url":"https:\/\/williambee.co.nz\/products\/boba-auri-baby-carrier","provider":"William Bee","version":"1.0","type":"link"}